Case Studies

The Opinion Factor senior executive team has been working within the industry on a global scale for a combined 25 years and  have gained extensive knowledge of the market, client needs, and client expectations. A few examples of the types of studies Opinion Factor conducts for its clients:


Brand Awareness
A hospital hired Opinion Factor to conduct a brand awareness study for a new cardiac wing. The study results were used to develop a new media campaign



Customer Satisfaction
A major financial institution conducts customer satisfaction tracking studies to adapt advertising and product development to changing consumer attitudes and needs



Online Concept Testing
A Consumer goods manufacturer hired Opinion Factor to conduct adaptive conjoint analysis during the planning stage of a new packaging concept. Based on the results a new product was launched.



Political Candidate
A prominent political candidate hired Opinion Factor to conduct Voter ID, Issues Polling and Get out the vote (GOTV) calling; he was successful in the general election.



Executive Interviews
A Fortune 1000 end-client uses Opinion Factor for international C-level in-depth interviews. Results help them stay current regarding industry purchase behavior issues.

To contact us:

If you have a project to discuss or need a proposal, please complete the "Request Quote" form or contact us by email at: info@OpinionFactor.com

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