Code of Ethics

Opinion Factor employees demonstrate their commitment to our clients and to the public by adhering to the codes of conduct of the following organizations to which they belong.


Council of American Survey Research Organizations (CASRO)



American Marketing Association (AMA)



American Association for Public Opinion Research (AAPOR)



The Advertising Research Foundation (ARF)



Marketing Research Association (MRA)



Council for Marketing and Opinion Research (CMOR)



American Association of political Consultants (AAPC)



Your Opinion Counts (YOC)

We abide by all regulations and Political "Do not call" laws which cover this industry.

Our strict adherence to the applicable laws keeps ourselves and our clients out of trouble. Many calling companies do not protect their clients by taking these extra steps in customer service.

To further demonstrate this commitment, not only do we purge the numbers of applicable statewide "Do Not Call" directories if required, we maintain our own "Do Not Call Registry" and offer our clients the option to purge those numbers from their sample when it is appropriate. more

This dedication to respondent rights helps build and maintain goodwill for our clients.
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© 2006 Opinion Factor, Inc.